Who uses these markets and why

This week we're going deep on the rise of prediction markets — the hybrid of futures trading, sports gambling, and economic theology that suddenly seems to have eaten the world. Platforms like Polymarket and Kalshi are booming and an increasingly big part of both tech culture and also gambling culture.

We trace the whole arc: from Hayekian fantasies about prices revealing truth, to the far bigger truth: people just really, really like having a punt.

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