Navigating Product Launches and Customer Engagement

This chapter delves into the challenges of product launches, emphasizing the importance of customer engagement and setting realistic milestones for new features like the form builder. The speakers discuss strategies for converting free trial users into paying customers, highlight the complexities of A-B testing, and reflect on their branding journey. Through a blend of strategy and introspection, they explore how to enhance user experiences while balancing growth expectations in a startup environment.