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Jason Panzer - President of HexClad

Ecom Gold

00:00

The Importance of Attribution in Marketing

Danny Cevallos: I think there's just a, we just have to be at an order of magnitude higher than we are now. Our marketing budget is pretty big, but I wouldn't want to put that many eggs in that basket yet. TV was just on the roadmap as really another, another channel. Facebook, TikTok, Google, where are you going to go to extend your reach and acquire customers? And so for us, it was like we need to do TV for our brand.

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