5min chapter

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The Future of Customer Service: AI, Automation, and Empathy with Noopur Bakshi of Hewlett Packard Enterprise

The Frictionless Experience

CHAPTER

Navigating the Risks: Ethics and Legal Challenges in AI Customer Service

This chapter examines the risks and ethical issues tied to AI and automation in customer service, illustrated by a case involving Air Canada’s chatbot miscommunication. It underscores the necessity for companies to verify AI-generated information and remain cautious about the technology's limitations.

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