The Fourth Curtain cover image

Jesse Schell Glimpses the Future

The Fourth Curtain

CHAPTER

AI Influence and Personalized Advertising

Exploring the power of algorithms in tailoring content, the chapter discusses targeted advertising, AI analyzing user behavior for personalized ads, and the potential impact on purchasing decisions. Delving into the speaker's belief in coincidences, the narrative highlights a personal experience with a coincidental Instagram post based on a conversation, raising questions about the increasing sophistication of targeted content. Additionally, skepticism towards AI technology like Waymo taxis in San Francisco is voiced, discussing the potential future of autonomous cars and the responsible use of AI in everyday life.

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