The Importance of Analogies in Marketing

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"My thing at the moment is analogies. Like I don't know why, but I would say the last kind of like 18 months where we've had lots of success," she said. "I find they, when they come spontaneously, sometimes they're, they're sillier and more fun and they lighten the room or lighten the tone." She added that using them can also kind of fail if someone tries to push it too hard.

On the one hand, analysts generally know and accept that part of their responsibility is to not only conduct analyses, but to effectively communicate the results of those analyses to their stakeholders. On the other hand, "communication" can feel like a pretty squishy and nebulous skill. On this episode, Michael, Moe, and Tim tackled that nebulosity (side note: using obscure words is generally not an effective communication tactic). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.