Star Wars Editor Reveals THE Editing Secret That Hooks You In - Simon Smith on Andor
The Editing Podcast
Why You Need to End Your YouTube Video So Aggressively
The logic is, well, 100% of people have clicked on that video and 100% of those people want to find the first reason to stop watching. So you have to deliver straight away. That needs to be the most invested part. Over time, if your attention's not great, you're going to slowly, slowly, slowly lose people. On average, you would lose 50% to maybe even 60%. And so therefore only 40% of people are watching your video at the end. Why would you make that the best part? Wow.
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