14min chapter

How Leaders Lead with David Novak cover image

#213: Erika Ayers Badan, CEO of Food52 and former CEO of Barstool Sports – Acknowledge the tough stuff

How Leaders Lead with David Novak

CHAPTER

Navigating Barstool's Controversial Evolution

This chapter examines Barstool Sports' provocative brand strategy and its transition from a regional blog to a national media sensation. It highlights the balance between edgy humor and sustainable business practices while addressing gender dynamics and leadership in a male-dominated industry. The discussion underscores the significance of creativity and collaboration in achieving extraordinary results within the organization.

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