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#47 Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way
Founders
The Importance of Optionality in Business
Richard Branson set up Virgin Islands in 1979, 1980. It's not until three or four years later that he actually does set up Virgin Airlines for real. The idea of optionality is the one most important thing you learn from reading his autobiography. He always protected his downside risk.
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