In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.
Key Takeaways
- 02:37 - Noga’s and Danielle’s roles at monday
- 05:53 - What it means to “own a channel”
- 08:48 - How feedback works at monday
- 11:25 - How Noga and Danielle ensure brand consistency
- 14:02 - How design decisions are made at monday
- 18:37 - How data fits into the day-to-day
- 20:44 - Measuring the success of brand awareness campaigns
- 26:36 - Embracing a “data-driven” approach
- 28:00 - Behind the scenes of creating a Super Bowl ad
- 33:56 - Working with external agencies
- 35:31 - What Noga and Danielle learned from making a Super Bowl ad
- 39:19 - When (and how) to revamp a home page
- 42:55 - A/B testing at monday
- 47:06 - How a home page revamp affects the rest of the website
- 49:57 - The main challenges Noga and Danielle are currently facing
- 51:36 - What’s next for Noga and Danielle as creative marketing designers
- 53:20 - Noga and Danielle’s proudest moments at monday
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