The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Building a B2B Marketing Community and Understanding Attribution

This chapter emphasizes the creation of a supportive community for B2B marketers through Exit 5, encouraging interaction and knowledge sharing. It also introduces Paramark, a marketing attribution platform designed to enhance understanding and optimization of marketing effectiveness.

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