You Know, You're the Number One Problemiit's, Right?

The challenge of this is, like, it doesn't matter how good your analytics are. If you can't actually change how people are going to make decisions, then it's pointless. It's not one person, it's not two people, it's everybody in the company. And ais, you know, especially for big companis, it's tens, hundreds of thousands of people that you have to get to suddenly do something ifferent to morrow than they did to day. I mean, it's an understandable challenge. Yes, yes.