2min chapter

Decoding the Gurus cover image

Elon Musk: The Techno Shaman

Decoding the Gurus

CHAPTER

Investing in Speculative Business Opportunities

There could be a very good reason for portraying yourself as being fundamentally different from other business owners. Chris: There is a very functional role in building a myth around yourself to make those great claims that if people believe in you believe in your mission and your specialness then that could serve as an extremely good justification why you should invest in those companies regardless of how much you're paying yeah. Elon Musk was once the richest person on earth but now it's still extremely rich companies like Tesla valued at amazing multiples.

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