Consumer Confidence Falls, Elf On The Shelf Tradition Lives On
Bloomberg Businessweek
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The Magic of Elf on the Shelf
This chapter explores the beloved tradition of Elf on the Shelf, detailing its creators' efforts to enrich family Christmas celebrations and the unique lore surrounding the elves. It also discusses marketing strategies, the introduction of a Santaverse, and the potential impacts of tariffs on the brand's future.
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