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3min chapter
CAA (with Michael Ovitz)
Acquired
Outsourcing Coke - We Think Out of the Box
Coke had 300 human beings working on the coke account, and we edited everything. We hired a company called rhythm and hughes to do the animation. Riht thos polar bears cost a lot less than time cres splutted that way. The polar bearers, we did very reasonably. And we delivered 35 commercials for the cost of seven. This is prior to people knowing the word or its meaning, out sourcing mc can ericson has never been so successful.
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