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4min chapter
Why Creators are Disrupting Marketing with Steph Smith
Marketing Against The Grain
What Makes a Great Creater?
People like following people, not businesses. You just love that they are willing to say whatever is on their mind and that they are not hedging anything. Each crater is going to be some complex compilation of many different things. But at the end of the day, the craters that really succeed have some sort of spin,. Have some sort of adjective that you can describe them by. They're able to find stories much more interesting than what most people are actually telling on line. And then they tell that story in a differentiated way.
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