Evolving E-Commerce Data Strategies

When does a word become so ubiquitous it loses all meaning? Brian's sudden aversion to "culture" sparks a meandering exploration into the semiotics of commerce, just as Poppy's influencer vending machine saga becomes an unlikely metaphor for marketing's existential crisis. PLUS, we revisit a key moment from NRF 2025.

The Great ‘Culture Cancel’ of 2025

Key takeaways:

• [13:30] The Poppi fallout: After being slammed by fans around the globe for an influencer activation, Poppi juggles image repair. 
• [23:00] Poppi vs. Olipop: Controversy doubles the audience.
• [29:00] Super Bowl LIX: This year’s game was an underwhelming canvas for Kendrick’s victory and Poppi’s brief downfall.
• [35:00] One of the most impactful ads this year was creator-made, by a Doritos fan.
• [46:00] Big creative is more accessible now than ever, as displayed by big brands like Liquid Death using small but mighty budgets.
• [51:00] On this week’s After Dark episode, we unpack Kanye West’s breakdown and public rage against Ye and Shopify.
• “If you want to get attention, start a war.” – Brian
• “In the last few years, the NFL has become more participatory.” – Brian

Associated Links:

• Order your copy of LORE by Future Commerce
• Dan Murphy, SVP of Marketing at Liquid Death on Future Commerce
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!