The B2B Marketing Gap

Raskin: I wanted to harp on the B2B marketing gap for a second because we can go and jump to action plan before we wrap up. You have people that wanna learn the strategy side but they know the tactical, so you have to figure out how to bridge that. Raskin: It's good for the company if they learn some strategy and they have some of that deeper knowledge. But in the long run, the gaps in your business are screwing you over. We've gotta stop just having one or two person marketing teams that are effectively project managing what the sales team and the CEO wants to do.