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Join me, Nik (https://x.com/CoFoundersNik), as I interview Clifton Sellers (https://x.com/LegacyBuilder__). I’m sitting down with my friend Clifton Sellers, a man who went from being buried in debt with a Doctorate in Organizational Leadership to running a multi-million dollar content agency called Legacy Builder.
We dive deep into his journey of "doom scrolling" through Twitter, paying the "ignorance tax" on cheap Gumroad courses, and how pure obsession helped him find his path in ghostwriting and personal branding. Clifton gets raw about his past money trauma and how he finally scaled by hiring a CEO, Brett, to handle operations.
This conversation is for anyone looking to move past the hustle and professionalize their business through core values and standard operating procedures.
Questions This Episode Answers:
1. How can you overcome money trauma to finally invest in scaling your revenue?
2. What is the "ignorance tax" and why is it a natural part of the entrepreneurial journey?
3. How do you transition from being a hustler to a business owner with a real team?
4. Why is "Unreasonable Hospitality" a critical core value for a service business?
5. How do you use a time-tracking exercise to identify your zone of genius?
Enjoy the conversation!
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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.
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This week we covered:
00:00 From Debt to Success: The Journey Begins
09:52 The Power of Obsession in Business
20:02 Navigating the Online Business Landscape
30:04 Building a Team: The Key to Scaling
39:38 Professionalizing Your Business for Growth
