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Music, Beer, and Branding
In this chapter, they discuss their experiences with music and how it ties into their love for beer. They also delve into the diverse flavors of craft beers and the branding narratives surrounding different lagers. They reminisce about their teenage years and the associations they had with specific beer brands. The conversation takes a humorous turn as they talk about a fictional scene in a film involving beer and its association with lasting longer during intimacy, before shifting to discussing a brand that makes plasters for blisters on feet.