What’s behind the Beyond Meat rebrand?
Most Innovative Companies
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Beyond Meat: Branding and Identity Evolution
This chapter examines Beyond Meat's transformation from a mere meat substitute to a brand that emphasizes the quality and creativity of its ingredients. It addresses the challenges of market positioning, critiques surrounding nutrition, and the company's strategic rebranding efforts. Furthermore, it highlights the evolving landscape of plant-based products and the ongoing debates regarding health and processing in the alternative meat industry.
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