How Did You Choose the Specific Characteristics That You Emphasized?

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CNN's John Sutter talks with American Express about its new ad campaign. The company is using the Bible to tell a story of Jesus and how he helped people understand each other. "We just have not seen ads that connect with the American people in that kind of way talking about a message of Jesus"

Episode 51 - Does Jesus Need an Ad Campaign? with Jason Vanderground

If you watch any sports on television you may have seen one of the edgy, black & white ads from the “He Gets Us” campaign. Designed to introduce Jesus to a culture that is actually quite intrigued by him, this campaign has created both curiosity and questions. We are excited to be joined this week by one of the chief architects of the campaign, Jason Vanderground. Join us for this excellent conversation about the campaign itself, the broader theological questions at play, and even the role of advertising as a tool of evangelism.

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Follow Curtis’ work at RedeemingBabel.org

Produced by Kris Carter