2min chapter

The Long Game cover image

Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion

The Long Game

CHAPTER

Intro

This chapter delves into a viral marketing campaign that went awry due to a celebrity endorsement, resulting in repercussions for the brand. It also examines the complexities of brand versus performance marketing and the challenges of B2B marketing language.

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