127. Question Time: Communists in Austria, the collapse of First Republic, and the political power of Ben and Jerry's
The Rest Is Politics
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The Impact of Brand Activism
This chapter examines the trend of brand activism, using examples from companies like Ben & Jerry's and Body Shop to illustrate their political stances on key issues. It also explores the effectiveness and risks of such activism among millennials, alongside the challenges posed by economic factors like inflation.
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