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When you have any level of success, you then start to raise the bar higher and higher and higher for things that you are allowed to do. So I think there's definitely a balance there. And I've now gone too far on the side of sort of wanting everything to be really highly produced and well thought out. But speed of execution at this point is still really, really important. That's another book I was going to do. It's called make time. Of course it is.