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How Allbirds made the first zero carbon shoe

Business Is Boring

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Nike's Zero Carbon Footprint Campaign

We label every product that we make with the kilograms of carbon that are emitted in the production. That's something we're really proud of and it started to become the basis of how we've innovated. And so we committed to try and release the lowest carbon footprint sure that we could, which landed at 2.94 - half a hamburger. We can get to zero. If we can put a man on the moon, we can make a pair of shoes and a T-shirt with zero carbon impact. On the 21st of March, we're going to announce that we've got there; first reveal will be in June during Copenhagen fashion summer.

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