The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

548. The Sneaky Impact of Negativity Bias

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

00:00

When Negativity Helps — And When It Harms

Melina contrasts adaptive functions of negativity bias for survival with maladaptive outcomes like phobias and avoidance after single negatives.

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