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Brian Niccol: A Plan to “Get Back to Starbucks” 10/31/24

Squawk Pod

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Enhancing the Barista Experience

This chapter delves into strategies for improving the working conditions and career growth of baristas, highlighting the importance of a positive store environment. It also addresses challenges such as mobile ordering and the need for quality in food offerings while reflecting on the current performance in the Chinese market. The speaker conveys a commitment to maintaining drink integrity and optimizing operations for a better customer experience.

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