How GEICO use the principle of concreteness to make memorable ads
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Power of Fluent Devices in Advertising
This chapter explores the potency of fluent devices in boosting brand visibility and market share, backed by research showing a remarkable increase in ad recall. It discusses the decline in the use of these impactful tools, urging brands to recognize the value of iconic characters in creating lasting consumer connections.
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