How GEICO use the principle of concreteness to make memorable ads
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Fluent Devices in Advertising
This chapter explores the potency of fluent devices in boosting brand visibility and market share, backed by research showing a remarkable increase in ad recall. It discusses the decline in the use of these impactful tools, urging brands to recognize the value of iconic characters in creating lasting consumer connections.
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