The Ice King
99% Invisible
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The Marketing Tactics and Challenges of the Ice Business
Explore the fascinating history of the ice business, including the marketing strategies used to promote Wennom Lake Ice as superior. Learn about Norway's attempt to enter the market and the surprising lack of demand for ice in England, while India remained a highly desired market. Discover the challenges faced by Frederick Tudor, the founder of Wennom Lake Ice Company, despite his predictions.
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