The Importance of Orders of Magnitude

Big people talk in orders of magnitude. It's like, oh my God, we're just trying to force that square into the round hole. Elon and Tesla couldn't compete with any of the existing car companies as a gas car because there are 5,000 moving parts. Everyone is competing for that 10 percent edge. And also if you take that 10 X moon shot and don't hit it, you're still eight times better than everybody else. If it works for the stars, shoot for the stars. Richard Branson who owns Virgin Galactic: "It's what we just spent an entire day doing"