S'well: Sarah Kauss
How I Built This with Guy Raz
00:00
Navigating Skepticism and Brand Evolution
This chapter explores the challenges faced by the founder when launching a new water bottle business amidst skepticism from friends and the market's saturation. It highlights the careful planning and calculated risks taken to create a unique product that prioritizes sustainability. Additionally, the chapter delves into the evolution of the brand name, 'Swell,' and the initial efforts to secure stores to sell their innovative water bottles.
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Transcript
