2min chapter

Business Daily cover image

India's growing population

Business Daily

CHAPTER

How to Target Different Schisms of Indian Consumers

By 2030 one billion Indians will be part of this middle-class income segment. Venita Singh founder of the popular makeup brand Sugar Cosmetics has been one of them. E-commerce penetration for categories like beauty is at about a 16% which is on par with some of the western countries to wear.

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