REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%
The 2% with Eric Partaker
Adidas - I'm Rebuff. Why Do I Need Rebuff?
In 1968, the British border trade decided that they wanted to help the sports trade or export. And in that handbook was the name and address of every secretary of every club in the country. That's a good handbook. Just a letter, isn't it? And I think we got 200 agents. And if there was 200 club members, that was nice. You could pick up 15% with him15%. So we grew our business that way. But I wanted America because athletics, nice business running clubs. But nothing like soccer. No football boots. Football boots were a big business. We had to lay people off. Our factory was only small. We had about 20 people.
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