52. What’s not going to happen in marketing?
Future Proof
00:00
Influencer Measurement Needs to Go Up
Influence er and braner are things i would like to see ublietted in 20 20. What is it? How do we measure it? A does it actually drive some kind of meaningful outcome? Soi so i find that one, either we need to work harder on it, or we call it something else that is more meaningful. Then there's the front authenticity... Ha ha, it's about as good as av as as measurement metric at the moment. Not not that inherently it's a bad thing, but again, it' it's ill conceived, ill defined.
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