Julian Boulding 'Radical Collaboration, Behavioural Economics, and Acts not Ads'
The New Abnormal
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How Brands Have Been Behaving During the Pandemic
Some brands have behaved in a way that has been positive for society and indeed for themselves or other brands that have frankly had a completely sort of messed it up. Virgin there's a notorious one, they're a billionaire asking for government subsidies and worrying about his polluting airline not being able to pollute quite as much. Cathay Pacific was saying well of course you know with all these extra costs I mean we'll have to roll back our program to reduce the use of single use plastics. We won't be able to afford to do those kind of ecological things anymore. It is absolutely unacceptable even if it's partly true, it's not acceptable. You have to say we will find ways to
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