Why That Worked  – Presented by StoryBrand.ai cover image

#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture

Why That Worked – Presented by StoryBrand.ai

CHAPTER

Outsourcing Thoughts: The Influence of Confirmation Bias and Group Dynamics

This chapter explores 'outsourcing thinking,' where reliance on others shapes beliefs and decisions. It also examines confirmation bias and the tribal dynamics that influence individual perspectives within social groups.

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