Ep. 1199: Rock Your Mind with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
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The Little Red Book of Selling
We were on the Wall Street Journal best seller list for 103 straight weeks. It was an unbelievable process, but we invested in placement. If your book made the list, all of the bookstores would put it face out in a special place. Nobody throws that book away ever. Here's what happens. People lend it to somebody else and they never give it back. I get at least a dozen orders a week of somebody that says, "I need another copy"
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