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Magic words: Can What You Say Help You Get Your way? with Jonah Berger
Big Brains
The Power of Words
Pronouns like I or we can shape who seems in control and who's the driver of a particular action. Customer service agents are more satisfied when they use words like I, says Burger. Have you ever wondered who you are but didn't know who to ask? Join Professor Eric Oliver as he poses the nine most essential questions for knowing yourself.
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