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Did Clickbait Kill Buzzfeed and the Digital Media Era?

Offline with Jon Favreau

00:00

The Impact of Social Media on the Media Industry

CNN's John Sutter talks about his time at BuzzFeed. He says he knew social media was coming, but didn't think it would take off the way it did. There were "many, many things that went wrong," including a big bet by investors on Viacom-style networks like MTV and ESPN. But as you see today, there are plenty of great companies thriving in this new ecosystem.

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