Contrasting Business Strategies in the '80s

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Today, we'll delve into the extraordinary story of Bernard Arnault, the visionary leader who transformed the luxury goods industry. We'll explore how a young man from Roubaix, France, rose to become the chairman and CEO of LVMH, the world's largest luxury goods company. We'll examine the highs and lows of his career, from his early days in the construction industry to his strategic acquisitions and innovative marketing strategies that propelled LVMH to global dominance.

➡️ Sources:

Books:

The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story by Nadege Forestier

https://www.amazon.com/Taste-Luxury-Bernard-Arnault-Moet-Hennessy/dp/0747512027

The Biography of Bernard Arnault: A Detailed Life and Success Story of the Founder and CEO of LVMH Moet Hennessy Louis Vuitton by Dan Biden

https://www.amazon.com/Biography-Bernard-Arnault-Detailed-Unforgettable/dp/B0CT875QLW

Other Sources:

Bloomberg: How Bernard Arnault Became One of the World's Richest People (Article)

https://www.bloomberg.com/features/2024-lvmh-bernard-arnault/

CNBC: CNBC Exclusive Interview with Bernard Arnault (Interview)

https://nbcuniversalnewsgroup.com/cnbc/2024/07/26/cnbc-exclusive-cnbc-transcript-lvmh-chairman-and-ceo-bernard-arnault-speaks-with-cnbcs-andrew-ross-sorkin-on-squawk-box-today/

Investopedia: Who Is Bernard Arnault and What Companies Does LVMH Own? (Article)

https://www.investopedia.com/terms/b/bernard-arnault.asp

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