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Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

Adtech Unfiltered

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Transformative Impact of AI on Connected Television Advertising

This chapter explores the transformative role of artificial intelligence in connected television, focusing on its impact on ad creation and audience segmentation. It highlights how AI empowers marketers to rapidly produce personalized ads, while also addressing changing consumer engagement patterns with advertising content.

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