Live from Inbound: 5 ways you can leverage web3 in your marketing right now
Imperfect Action
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Creating a Community of Value for Your Brand
There are hundreds, maybe thousands of existing communities out there and they're all formed by people who hold a common token or common NFT. So you can offer things like perks, bonuses to the members in these communities. I am part of an awesome community called BFF and one of their missions is to get more women into the world of Web3. As somebody who holds a BFF NFT, I get access to exclusive discounts, I get to enter giveaways, like I got to enter a giveaway to win Lola Palooza tickets. That's pretty cool.
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