S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
JUST Branding
The Origin Story From Big Little Legends
The origin story from big little legend s is the perfect illustrationof how you do this. This is really important for me to share, because if people want to know, where does it all come from? It comes from the day we met. And i will never forget the day jim and i met. They run a small mammon pop shop with five employees. He's in the worst business category in the world for public perception and reputation. But he just geeshe says, i like some of the stuff you were saying up there. The glow of one warm thought is to me, worth more than anything.
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