Transforming Lives Through Direct Cash Transfers

YOU can boost your happiness and transform the lives of people in one African village with a cash gift by going to givedirectly.org/happiness

Giving money to others makes you happier than spending the same cash on yourself. That's been proved by science. But new research also shows that giving people in need cold hard cash is an amazing way to help them improve their lives. We explore why trusting people to help themselves is a cheaper and more effective way to solve poverty - and hear about Kibobo in Rwanda, where any money you donate will have a huge impact.   

Read more about Kibobo at givedirectly.org/happiness  

Former British politician Rory Stewart used to manage billions of dollars in aid money - and like other international donors thought poor people needed to be told what to do with charitable gifts. He was shocked how effective no-strings-attached cash turned out to be, and now promotes "giving directly". He was also surprised how good giving away even small amounts of money made him feel.  

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