Finding The Whitespace
WTF Gym Talk
Exploring Other Models: Uncovering the Subtle Yet Impactful Aspects
The speaker emphasizes the importance of going on field trips to understand vulnerabilities in current models. They discuss their experience at a mastermind event organized by franchisee and business coach Evan Lindsey, highlighting the value of visiting successful models multiple times to uncover subtle elements.
The whitespace is typically discussed in terms of graphic design or art. However, I've come to use it to describe the opportunity to exploit gaps in the marketplace between two or more successful models. In this episode, I'll discuss my thoughts on how to find "whitespace" and give you prime examples of other fitness companies that have done so successfully.
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