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111 | Geoffrey Gray, Heeluxe: Footwear Science and Research

The Drop

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Is There Room for Improvement in Running Shoes?

The understanding of what makes a super shoe work is just now hitting some like kind of critical mass. We are starting to see more women's specific footwear coming out. The real key there though is fit. Fitting the women customer so they get optimal comfort. And we're seeing a lot of mobile scanners that are in brick and mortar running stores.

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