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Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)
Marketing Against The Grain
The Power of Marketing Magic
Barbie doubled Oppenheimer at the movies. The sale of Barbie related goods and merchandise will go through the roof for a movie that wasn't even made for kids. How did they do it? They planned. It was an over 18 month planning timeline to market this movie.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode