How to Deliver an Emotional Reaction

If you can deliver an emotional reaction, you're going to start to get the types of results that you want. When people here emotional reaction, they think it's only about outrit or making outrage in people. But sometimes it's about inspiring. Sometimes it's about a being something, something that's really heartworming. You need to spend a lot of time really questioning what emotion are you trying to elicit? And i find it's kind of like, i don't know how many times you write your headlines, shan. To get the right headline, or dicky, to get the right lead and tweed, you got to sit there and you got to, you know