How measurement and adoption both matter

Matt is joined by Nielsen Global Media executive Brian Fuhrer to discuss why NFL ratings seem to be setting new viewership records all the time, how sports-ratings measurements have changed, why these numbers are so important for sports leagues, and which leagues are growing the fastest (02:35). Matt finishes the show with an opening weekend box office prediction for ‘Five Nights at Freddy's 2’ (26:35).

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Host: Matt Belloni
Guest: Brian Fuhrer

Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

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